For over 10 years we have been developing retail business using offline and online strategies. We advise, optimise processes, and implement digital technologies.

>10 years
Extensive core expertise
• Expansion and management of local and international brands in Russian Federation
• Development and turnkey launch of new brands
• Market Analysis
• Negotiations and renegotiations with investors, developers, and suppliers
• Building Ecommerce strategy from scratch and bringing product to market
• Sale of goods in various distribution channels: online, offline, omnichannel
• Scaling business through franchising
Opened boutiques
from 50 to 2000 sq.m
Our experience in retail
Strong team
We are a small team with broad work experience with big brands.
Promptness, effectiveness, and flexibility are our core values.
Konstantin Zharov
Managing Partner
Supervised the expansion and development of MANGO brands in the Russian Federation. Developed opening strategy for own and franchise boutiques, and managed existing boutiques.

Developed and implemented brand retail expansion strategy from scratch for NYX Professional Makeup (L'Oréal Group). Further oversaw boutique openings, sales and operations.

Currently is the Managing Partner of Russo-Asiatic Company, a premium Russian outerwear brand. Responsible for overall business strategy and operations.

Key competencies
Own Retail
Online Retail
  • Strategy development
  • Ecom development recommendation
  • Ecom optimisation recommendation (UX, SEO)
  • Omnichannel/Loyalty program implementation recommendation
  • Turnkey project management (Ecom design, IT implementation, launch)
  • Marketing recommendation (targeting, context)
  • Market research
Offline Retail
  • Expansion strategy development
  • Best location recommendation (Moscow and Russian regions)
  • Landlord negotiations
  • Lease agreement management / renegotiation of existing terms
  • Turnkey project management (project design, documentation, sourcing, construction & fit out)
  • Retail scaling
Partner Retail
Online Retail
  • Expansion strategy development
  • Distribution channel recommendation (marketplaces, multibrand)
  • Marketplace negotiation
  • Marketing recommendation
Offline Retail
  • Distribution channel recommendation (chains, multibrand, franchising)
  • Turnkey franchising development (know-how, legal & technical documentation)
  • Investor search and negotiations
  • Sourcing and counterparties negotiations
  • Concession / supply agreement development
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How we work
First we study the current state of the clients retail business including P&L, company structure, brand strategy. After we develop a precise plan of action.

We also provide the service of supervising the plan of action developed by us. The service includes supervising contractors, landlord negotiation, and introduction of new technologies.
We conclude a non-disclosure agreement (NDA) with you and discuss the areas of your business that do not satisfy you and require improvement.

We study your business from consumer and management viewpoint, indicate the places where you need to optimize business costs, and how you can increase the business turnover.
We provide our know-how and further strategy and monitor the implementation of the proposed plan.

We are recommended
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